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June 1, 2009
"Largest" Sales Event Ever This Weekend at Evo
April 20, 2009
Evo Maintains Furious Sales Pace,
Announces New "Homebuyer Advantage Sale"
March 2, 2009
Evo High-Rise Reports 24 Year-to-Date Sales, Continues Furious Pace as Los Angeles’ Leading Residence
February 2, 2009
Sales Success at Evo High-Rise Signifies Steady Consumer Demand
September 4, 2008
The “EVO”-lution of South
August 1, 2008
Sip, Sup and Celebrate the Art Scene at South
July 25, 2008
LA Hard Hats
April 22, 2008
Good as Gold for Going Green: Luma Awarded LEED Gold Certification on Earth Day
October 30, 2007
The Midas Touch: The South Group’s Elleven Awarded LEED Gold Certification
April 11, 2007
Building on Success
December 18, 2006
The South Group Steps up Customer Service with Management Position
November 20, 2006
The Building Buzz is “Brewing” in South Park
July 6, 2006
Jr. Achievement “Job Shadows” Developers, Learns the Nuts & Bolts of Building Industry
June 23, 2006
The South Group's Evo Comes Flying Out of the Gate With Stunning Sales Event Numbers
March 7, 2006
Evo Elevates Urban Living in Downtown Los Angeles
December 21, 2005
Sierra Club Names The South Group’s Portland Development One of America’s Best
December 1, 2005
"Figueroa South," The South Group's Newest, Earns CRA Approval
November 29, 2005
Developers Thrilled by Weekend Sell-out
November 3, 2005
Civic, Business Leaders and Urban Pioneers
October 27, 2005
The South Group Announces Plans for New "Figueroa South" Residential Development Within the "South" Community
October 27, 2005
Evo, Developer's Third New Luxury Condo Project, Breaks Ground in Downtown Los Angeles
August 31, 2005
Downtown Urban Development Strengthened By Unique Relationship
August 23, 2005
Elleven's Scorecard: 50% Complete; 100% Recycled
August 16, 2005
The South Group Breaks Ground on Luma, Downtown Los Angeles' All-New Condominium Project
April 20, 2005
Green is Gold for Prominent LEED Developers
April 8, 2005
Downtown Developer, The South Group, Honored
November 15, 2004
Getting In On the "Ground Floor," Urban Pioneers Swamp Developers of First New Downtown L.A. Condos
October 19, 2004
The South Group & AEG Join the Mayor's Office to Inform Minority Businesses About Subcontracting Opportunities with Elleven Urban Dwellings & L.A. Live Projects
September 30, 2004
Downtown's First New Condo Project in 20 Years, 'Elleven,' Breaks Ground
September 29, 2004
Elleven, Downtown's First New Residential High-rise in Decades, Now Underway
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LOS ANGELES - November 29, 2005 - The South Group sold all 191 available units in Luma, its second downtown condominium high rise, in a mere seven hours during last weekend's reservation event.
The sales represent over $160 million in product.
The Luma tower's residences, on the corner of llth and Hope Streets, sold from $440,000 for an 850-plus square foot softloft to over $2.4 million for a 2700 -- plus square foot penthouse in the 19-story building.
Each buyer paid a $10,000 deposit to reserve a unit. For those who were not able to buy at Luma due to the early sell-out, The South Group will defer them as priority buyers for Evo, their third building soon to break ground. Elleven, the company's first building at 1111 S. Grand Avenue, is also sold out.
"In the last few months, approximately l,000 people signed up on Luma's interest list," said Tom Cody, principal of The South Group. "And we believe the excitement last week surrounding the announcement of LA Live has certainly had an impact on our evolving 'South' neighborhood. These two events are a validation of everything we and others are doing to invigorate the South Park community. People see the opportunity and reality of having a vibrant, cultured, convenient life downtown. They've come to understand, as we do, that there is no substitute for neighborhood and a neighborhood requires more than one beautiful building."
Cody said, "Many buyers currently work downtown and live elsewhere, but they've been looking. Until now, most of what's been available are older buildings being adaptively reused or projects without a compelling environment. Judging from people's enthusiasm, it's obvious they're ready for a new standard in urban living that includes a refined home and amenity-rich lifestyle in an attractive neighborhood."
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As part of The South Group's commitment to creating a neighborhood within a neighborhood, Luma is the second of a number of projects planned for an area of the South Park, to be known simply as "South." Luma will be surrounded by open areas including a terrace plaza and a pool deck shared with Elleven, its sister building. Ample space will be devoted to lush greenery and gardens for neighborhood gatherings, along with quiet retreats and pathways. Plans are also underway for a park and additional residential buildings nearby.
"Our experience with Luma this weekend not only thrills us," said Cody, "but supports our philosophy of creating a 'community,' and our commitment to green, smart urban design. South has become the choice for downtown living."
About The South Group
The South Group is the joint venture partnership of Portland, Oregon-based developers Williams & Dame and Gerding/Edlen distinguished by its innovative, smart growth, environmentally friendly, high-density neighborhood developments. Elleven is the first of a number of projects The South Group plans for an area of the South Park neighborhood, to be known simply as South.
Williams & Dame's leaders, Homer Williams and Dike Dame, represent over 70 years of collective real estate experience. The firm has used an organic approach to urban transformation, collaborating with public and private partners to create unique neighborhoods that blend quality housing, vibrant street life and new business opportunities. Gerding/Edlen's Bob Gerding and Mark Edlen are widely respected for their extensive experience building large scale, mixed-use developments. With a fundamental commitment to building environmentally sustainable structures, the forward-thinking company fosters an "eco-friendly," progressive approach to urban living that consistently sets a new standard in community-based development.
For more information or to join the interest list, visit www.exploresouthgroup.com or call (213) 622-5400.
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