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June 1, 2009
"Largest" Sales Event Ever This Weekend at Evo
April 20, 2009
Evo Maintains Furious Sales Pace,
Announces New "Homebuyer Advantage Sale"
March 2, 2009
Evo High-Rise Reports 24 Year-to-Date Sales, Continues Furious Pace as Los Angeles’ Leading Residence
February 2, 2009
Sales Success at Evo High-Rise Signifies Steady Consumer Demand
September 4, 2008
The “EVO”-lution of South
August 1, 2008
Sip, Sup and Celebrate the Art Scene at South
July 25, 2008
LA Hard Hats
April 22, 2008
Good as Gold for Going Green: Luma Awarded LEED Gold Certification on Earth Day
October 30, 2007
The Midas Touch: The South Group’s Elleven Awarded LEED Gold Certification
April 11, 2007
Building on Success
December 18, 2006
The South Group Steps up Customer Service with Management Position
November 20, 2006
The Building Buzz is “Brewing” in South Park
July 6, 2006
Jr. Achievement “Job Shadows” Developers, Learns the Nuts & Bolts of Building Industry
June 23, 2006
The South Group's Evo Comes Flying Out of the Gate With Stunning Sales Event Numbers
March 7, 2006
Evo Elevates Urban Living in Downtown Los Angeles
December 21, 2005
Sierra Club Names The South Group’s Portland Development One of America’s Best
December 1, 2005
"Figueroa South," The South Group's Newest, Earns CRA Approval
November 29, 2005
Developers Thrilled by Weekend Sell-out
November 3, 2005
Civic, Business Leaders and Urban Pioneers
October 27, 2005
The South Group Announces Plans for New "Figueroa South" Residential Development Within the "South" Community
October 27, 2005
Evo, Developer's Third New Luxury Condo Project, Breaks Ground in Downtown Los Angeles
August 31, 2005
Downtown Urban Development Strengthened By Unique Relationship
August 23, 2005
Elleven's Scorecard: 50% Complete; 100% Recycled
August 16, 2005
The South Group Breaks Ground on Luma, Downtown Los Angeles' All-New Condominium Project
April 20, 2005
Green is Gold for Prominent LEED Developers
April 8, 2005
Downtown Developer, The South Group, Honored
November 15, 2004
Getting In On the "Ground Floor," Urban Pioneers Swamp Developers of First New Downtown L.A. Condos
October 19, 2004
The South Group & AEG Join the Mayor's Office to Inform Minority Businesses About Subcontracting Opportunities with Elleven Urban Dwellings & L.A. Live Projects
September 30, 2004
Downtown's First New Condo Project in 20 Years, 'Elleven,' Breaks Ground
September 29, 2004
Elleven, Downtown's First New Residential High-rise in Decades, Now Underway
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LOS ANGELES - March 2, 2009 - Representing perhaps the most significant recent surge in residential sales in Southern California, developer The South Group reports today that its Evo high-rise has sold 24 homes since January 1, 2009. Evo – the much-anticipated third phase of South, L.A.’s first and only LEED certified “green” community – has closed escrow on 20 homes since opening in November 2008.
In February alone, Evo sold 18 homes. The building is now 35% sold-out with over $78 million in total sales.
“In the face of current economic conditions, our ongoing success is very encouraging, and it points to the uniqueness and quality found exclusively at Evo,” said Rhonda Slavik, Sales and Marketing Director for The South Group. “From spacious studios to opulent multi-million-dollar penthouses overlooking Staples Center, L.A. Live and the Hollywood Hills, Evo has clearly emerged as the place to be for the many Angelenos seeking downtown living. Evo is downtown’s only new-construction high-rise available for move-in before 2010.”
In January, Evo reported the sale and closing of a $3.1 million penthouse, which at the time was the highest price ever paid for a single residential unit in Downtown Los Angeles. But, just three weeks later on February 20, Evo sold and closed its second penthouse for $3.2 million, eclipsing its own sales record and setting a new precedent for success. The second record-breaking penthouse spans 3,973 square feet of living space ($803 per square foot) and offers a 3,500 square foot terrace. Both Evo penthouse residents have requested anonymity.
Sales success at Evo is a tangible sign that consumer confidence does exist in the residential real estate market. Based on the optimal conditions of its location, building design and amenities, Evo is thriving on a legacy built by sold-out Elleven and Luma, its triumphant South Park neighbors. Collectively, Evo, Elleven and Luma – all LEED Certified – create California’s largest and most successful green community.
About Evo Architecturally stunning and sustainably superior, Evo’s sleek and stylish silhouette rises 24 stories over South Park at the corner of 12th and Grand. Condominiums are priced from the low-$400,000s to $3.6 million, with floorplans ranging from 730 to over 3,500 square feet.
Evo consists of 311 studios, one- and two-bedroom soft loft condominiums and two-story live+work townhomes. Each residence features high-end amenities and rich refined finishes such as natural EVO Sales Success – Page 2
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Interested homebuyers may call (213) 622-5400, visit www.EvoSouth.com or stop by the Evo Sales Gallery at 408 W. 11th Street (at Grand).
Evo & the Growth of Downtown Los Angeles Despite an extremely challenging economic environment, Downtown remains a center of activity. By the end of 2009, more than 200 new businesses – including dozens of restaurants – will have opened here since 2007. L.A. Live will produce an economic impact of $10 billion, creating more than 25,000 jobs and generating $18 million in new annual tax revenues. Evo is just steps from STAPLES Center, red-carpet events at the Nokia Theatre, Club Nokia, The Conga Room and the GRAMMY museum, which are expected to host at least 600 events annually.
“The growing collection of nearby new restaurants, retailers, and basic neighborhood-serving amenities has transformed Downtown into an increasingly vibrant, sustainable and dynamic neighborhood,” said Ninth District Los Angeles City Councilwoman Jan Perry. “Both Evo and South offer residents a great location in the heart of downtown and their unique pedestrian-friendly and thoughtful design elements set them apart as a model for future projects. The rising success of Evo and the South Park district, alongside L.A. Live and other nearby projects, signals that downtown is still open for business and that Angelenos are willing to invest in true urban living here in our 24-hour city center.”
About The South Group
The South Group is the joint venture partnership of Portland, Oregon-based developers Williams & Dame and Gerding/Edlen distinguished by its innovative, smart growth, environmentally friendly, high-density neighborhood developments. Elleven is the first of a number of projects The South Group plans for an area of the South Park neighborhood, to be known simply as South.
Williams & Dame's leaders, Homer Williams and Dike Dame, represent over 70 years of collective real estate experience. The firm has used an organic approach to urban transformation, collaborating with public and private partners to create unique neighborhoods that blend quality housing, vibrant street life and new business opportunities. Gerding/Edlen's Bob Gerding and Mark Edlen are widely respected for their extensive experience building large scale, mixed-use developments. With a fundamental commitment to building environmentally sustainable structures, the forward-thinking company fosters an "eco-friendly," progressive approach to urban living that consistently sets a new standard in community-based development.
For more information or to join the interest list, visit www.exploresouthgroup.com or call (213) 622-5400.
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